ASEAN Panorama 2026
ASEAN Panorama (6–29 May 2026, Seoul) showcases Brunei and Indonesia products to Korean buyers, with sectors including F&B, health, beauty, and fragrance. Selected companies join exhibitions and 1:1 meetings (27–30 May), with accommodation and logistics sponsored, excluding airfare.
BACKGROUND OF THE PROGRAM
The exhibition will run from 6–29 May 2026, which will feature Brunei Darussalam and Indonesia as the highlighted countries for the May edition of ASEAN Panorama. During this period, selected companies from both countries will showcase their products to Korean consumers, buyers, and distributors. The Centre will provide participating companies from Brunei Darussalam and Indonesia with dedicated exhibition space at the Seoul ASEAN Hall, which will be organized as an interactive business hub under the banner of “ASEAN Panorama.”
Additionally, the face-to-face programme for selected companies will be held from 27-30 May 2026 in Seoul, Republic of Korea, which will include 1:1 business meetings with Korean buyers and an institutional/site visit. Applicants must ensure that they are able to commit to attending the offline programme should they be selected.
ABOUT THE PROGRAMME:
The programme aims to showcase ASEAN products and facilitate business matching opportunities with Korean buyers and distributors. The target sectors for Brunei participants include:
Food & Beverage (F&B)
Health Supplements
Fragrance
Beauty and Personal Care
SPONSORSHIP
On this note, we are pleased to highlight the following:
Up to 10 companies from Brunei Darussalam will be selected to participate in the exhibition and offline program.
Sponsorship: The organizer will provide accommodation for one representative per company (27–30 May 2026) and cost of shipment and storage will be borne by the organizer. However, participants will be responsible for their airfare and other travel-related expenses.
APPLICATION GUIDELINES
Any interested companies may fill in the registration form and attach the relevant documents as per the application guidelines.
All applications and required documents must be submitted to BEBD’s International Relations and Cooperation (IRC) at international@bedb.gov.bn no later than Thursday, 2 April before 5:00 PM.